Branding is the process of creating a strong, positive perception of a company, its products, or services in the customer’s mind through advertising campaigns with a consistent theme and strategic identity development. It involves the creation of a name, symbol, design, and a consistent theme that identifies one seller’s offerings as distinct from those of other sellers.
Components of Branding:
- Brand Identity: The visible elements of a brand (logo, design, colors) that distinguish the brand in consumers’ minds.
- Brand Image: The perception of the brand in the minds of the customers, shaped by their experiences and interactions.
- Brand Voice: The tone and style in which a brand communicates with its audience.
- Brand Personality: The set of human attributes and characteristics associated with a brand.