Marketing is an essential function within businesses and broader society. It shapes our buying
behaviors, informs us about products and services, and plays a pivotal role in ensuring the
viability of many businesses. Let us dive deeper into the realm of marketing.
Definition of Marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large. This definition encapsulates the breadth and depth of marketing, indicating
its significance in connecting producers and consumers.