Building and Managing Brand Equity:
- Consistency: Ensure all branding elements are consistent across channels.
- Positive Brand Experience: Delivering on promises and ensuring positive customer interactions.
- Relevance: Ensuring the brand remains relevant to its target audience by evolving and adapting.
- Unique Value Proposition: Clearly communicate what makes the brand different and better than the competition.
- Engagement: Engage with customers across various touchpoints, both online and offline.
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