Challenges in Services Marketing:
- Quality Consistency: Ensuring a uniform service experience can be challenging due to the variability of service delivery.
- Building Trust: Due to the intangible nature of services, customers might find it hard to evaluate the service before purchase.
- Demand Fluctuations: Some services face extreme fluctuations in demand, requiring strategies to manage peak and off-peak times.
Integrating Marketing, Operations, and Human Resources: Service delivery requires the coordination of various departments, making integration essential.
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