The approach and methods of marketing have evolved considerably over the decades, from
pre-1950s until present:
a. Production Orientation (Pre-1950s): Focus was on mass production and distribution, believing that a good product will sell itself.
b. Sales Orientation (1950s – 1960s): With increased competition, companies believed that aggressive sales techniques would result in more product sales.
c. Marketing Orientation (1970s – 1990s): Shifted focus to meeting consumer needs. Companies began to adopt a customer-centric approach.
d. Relationship Marketing (1990s – 2000s): Focus shifted to building lasting relationships with customers rather than just single sales.
e. Digital/Internet Marketing (2000s – Present): With the rise of the internet and social media, digital platforms became essential tools for reaching and engaging customers.