- Consumer Reach: The right channels ensure that the product reaches the broadest possible consumer base.
- Cost Efficiency: Different channels come with varying costs. Selecting the most cost-effective channel can significantly influence profitability.
- Consumer Preferences: Some consumers prefer buying in physical stores, while others opt for online shopping. The chosen channel should align with consumer buying behaviors.
- Brand Image: High-end brands might prefer exclusive boutiques, while mass-market brands might opt for broader distribution.
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