About Lesson
Measuring Brand Equity:
- Brand Awareness Surveys: Measure the percentage of target customers who are aware of the brand.
- Net Promoter Score (NPS): Gauge customer loyalty by asking how likely they are to recommend the brand to others.
- Brand Association Metrics: Analyze the qualities and characteristics consumers associate with the brand.
- Financial Metrics: Evaluate premium pricing, market share, and revenue attributed to the brand’s strength.
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