About Lesson
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. It is data-driven, targeted, and interactive marketing of products and services leveraging digital technologies.
Key Components of Digital Marketing:
- Search Engine Optimization (SEO): Optimizing websites to rank higher on search engines, driving organic traffic.
- Pay-per-Click (PPC): Paid advertising where advertisers pay a fee each time their ad is clicked, primarily on search engines like Google or Bing.
- Content Marketing: Creating valuable content to attract and engage audiences, fostering brand loyalty.
- Email Marketing: Sending targeted messages to a defined audience to nurture leads and drive conversions.
- Social Media Marketing: Using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services.
- Affiliate Marketing: Earning commission by promoting other people’s (or company’s) products.
- Online PR: Managing a brand’s online presence and relationships with bloggers, influencers, and the digital media.