Here are four roles of marketing in society:
a. Economic Driver: Marketing stimulates demand, driving production and sales, which in turn contributes to economic growth.
b. Introducing Innovations: Marketing plays a role in informing society about new products or innovations that can make life easier or more enjoyable.
c. Raising Awareness: Many marketing campaigns are designed to raise awareness about social issues, health concerns, or community events.
d. Consumer Protection: Through honest advertising and clear labeling, marketing can protect consumers by ensuring they make informed decisions.