Benefits of Global Marketing:
- Diversified Markets: Companies can reduce dependence on one particular market and spread business risks.
- Economies of Scale: Increased production can lead to bulk purchasing and manufacturing savings.
- Brand Presence: Establishing a strong global brand presence can create a competitive advantage.
- Access to New Customers: Expands the potential customer base exponentially.
- Innovative Ideas: Different perspectives from various markets can lead to innovative products or marketing techniques.
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