One last thing before we start. It also has not escaped our attention that Adam Smith, often, though mistakenly, cited as the father of an amoral economics, wrote in The Theory of Moral Sentiments (1759), “There is not a negro from the coast of Africa who does not, in this respect, possess a degree of magnanimity which the soul of his sordid master is too often scarce capable of conceiving.”
He was saying, we think, that Africans often showed more dignity, generosity of spirit, and moral greatness than the people who claimed to own them, people whose greed had narrowed their souls. Smith observed that the people who were oppressed or enslaved displayed remarkable courage, self-respect, and moral clarity. Meanwhile, those who benefit from exploitation, “the sordid master,” often lose their moral compass because their lives revolve around greed and domination.
Smith’s observation exposes the acute moral degradation that slavery inflicts upon the enslaver. In highlighting this dynamic, he identifies a striking moral inversion: the individual who claims superiority is often the smaller one, while the person subjected to domination is the greater one because he exhibits a greater moral integrity. “[T]he first one now will later be last,” to use the words of Bob Dylan (1964).
Our aim, however, is not to digress into the darkest manifestation of capitalist practice. Rather, we turn to the deeper intellectual and ethical traditions within African societies that long predate the transatlantic slave and colonial economy and have persisted despite it. We underscore Adam Smith’s insight to draw attention to enduring philosophical orientations endemic to Africans that offer valuable resources for interrogating the foundational assumptions of neoliberalism and its jurisprudential counterpart, legal positivism. Although legal positivism evolved within its own historical and intellectual context, we argue that its underlying assumptions are similarly hollow and that it has become a powerful enabler of neoliberalism.
A parallel for our Ubuntu lens can be found in contemporary urban design. Just as New Urbanism design principles that existed before the automobile disfigured our cities, we look to the ancient and timeless Ubuntu philosophy to challenge the core assumptions of today’s prevailing economics and law. Ubuntu’s emphasis on relationality, mutual obligation, and shared flourishing provides a counterpoint to the one-dimensional individualism and instrumental rationality that structure neoliberal and positivist paradigms. Something special is happening in Africa. African economic models are blending market structures with indigenous norms. Across several regions, private-sector actors are increasingly integrating culturally rooted principles into organizational design and labor relations (McDade & Spring, 2005). African enterprises are emerging as bold and authentic economic champions in their societies with some rapidly becoming global giants, while others tap into their Africanness to reactivate longstanding indigenous value systems (Darley & Blankson, 2008). Historically, African economies across the continent were diverse and adaptive, with organizational structures ranging from small lineage-based groups to large, centralized systems managed by states. What they have in common by and large is sophistication, local attunement and embedded culture.
This case highlights on one of Africa’s most commercially oriented cultures, the Igbo society, to illustrate how indigenous systems continue to shape contemporary business behavior (Osiri, 2020). The Igbo fourday market week (Eke, Orie, Afo, Nkwo) supported by the Igbo apprenticeship system, for example – in precolonial communities – structured economic life around communal exchange rather than wage-based labor markets. It remains that way. Labor is organized through kinship and collective obligation. It is not, as is the case in modern economics, a system where being employed means being commodified and dependent on a labor market, where employees grow isolated and vulnerable to automation and technology. On the contrary, the Igbo worldview positions labor as a social asset.
The Igbo view lends support to recent attempts to reform our modern systems, such as John Fullerton’s call for a new economic paradigm; what he has labeled regenerative economics (Fullerton, 2015). It does so by giving insight into what it means to be human and act in ways that serve the long-term health of the whole: our fellow man and the part of the interconnected, interdependent economic system upon which we depend. It is what Fullerton (citing Peter Brown) calls “Right Relationship.” And using Fullerton’s biomimicry frame, one might think of an economic system like Africa’s famed Baobab tree, the Tree of Life, which can live as long as 3,000 years in total and as much as 10 years without rain. It thrives not because of what is seen above ground, but the health of the invisible relationships below it: its vast, fractal network of roots. Each individual root, metaphorically each person in an economic system, draws nutrients in a way that simultaneously nourishes the surrounding soil by balancing moisture and supporting the microbial life that sustains its root system.
Nor is the Igbo worldview like the European welfare systems, where the state plays the central role; the Igbo places the burden of care on the enterprise itself. To illustrate this system in practice, we profile Chief Barrister Jackson Agbai, a lawyer, former banker, and hospitality entrepreneur whose leadership reflects the Igbo ideal of accumulating resources for the immediate uplift of one’s community. Among the Igbo, such behavior is recognized as success and a qualification for chieftaincy, a title reserved for individuals whose economic achievements translate into broad social benefit. The assignment of status is key. Anthropology, psychology, and evolutionary biology all inform that status is a universal feature of society. It impacts access to resources, mating opportunities, and influence (Anderson, 2025). Moreover, as the work of Christakis and Fowler (2009) makes clear, each of us is deeply shaped by the social networks we occupy, the norms within them, and the desire for social approval.
What the experience of Barrister Agbai suggests is what research has shown; that status often is activated, at least in part, by one’s apparent others-centeredness – here Agbai’s commitment to a shared humanity. Agbai’s life became an example that others would emulate. For in emulation rather than ambition, using the distinction drawn by Arendt (2006), one aims for excellence within a shared world. One seeks to equal or surpass others in meaningful contribution; to relate to society publicly and enhance the common good. Ambition, on the other hand, strives for distinction and superiority egoistically, detached from authentic value that one generates for society, and therefore without regard to the common good. From ambition writ large emerges a more ominous danger, a world where there is no meaning to which excellence can attach, a world where the pursuit of happiness is replaced with the striving for raw superiority.
What follows is, for us, an illustrative and hopeful example of what it means to be human and foster a shared humanity that is regenerative.
Integrating Law and Business with Integrity
Agbai’s philosophy was forged in reversal of fortune. From childhood wealth to sudden poverty after the war, he learned how swiftly monetary abundance could vanish. Agbai’s father, Mr. Agbai “Bob” Abbah, was a very wealthy man. Agbai (Jr.) grew up served by cooks, gardeners, and a fleet of cars. He flew frequently and to distant places. Then in 1973, in a blink of an eye, he lost everything. Agbai found himself trekking four miles to school and without a school uniform. Those memories became his discipline. They humbled him. They drew him closer to those at the margins, and shaped him into a resilient, adaptive, and highly resourceful person.
So, as his academic studies began sharpening his understanding of capitalism and at a time when the only social responsibility of a corporation was the increase of profits, he nevertheless had a higher purpose. The experience of his youth had taught him how to operate within capitalism without losing sight of his moral responsibilities. As a lawyer, Agbai’s grounding in the law reflects a commitment to order, fairness, and ethical conduct. In a society where legal authority is often misused, he embodies a philosophy of law as protection. To him, the law exists to serve the people, not overshadow or intimidate them.
In Agbai, we see someone modeling the natural law tradition, in which law’s first principle is the pursuit of the common good, and the common good is understood as the enduring relationships among human beings, bound together by justice (McKinnon, 1948). “Common good” and “justice” are, of course, nettlesome concepts, difficult to define with precision. Are they, as has been said of pornography, hard to define but unmistakable when encountered? (Jacobellis v. Ohio, 1964, Stewart, P., concurring). Difficult, yes, but we aim to provide the basis for more rigorous definitions in a later paper. For now, we lean on the intuitive standard of “you know it when you see it,” and we believe that Agbai’s life clearly meets that standard.
Agbai joined Citizens International Bank on May 13, 1990, as legal counsel, inspired by the integrity and intellectual depth of the Managing Director (MD), Mr. Lawrence “Larry” OsaAfiana (MD, 1990 – 1998). “I saw a man who was full of integrity, intellectually deep, and progressive in the way he managed the bank,” Agbai recalled. In this role, Agbai positioned himself as advisor and counselor, mediating disputes and offering reasoned guidance wherever conflict threatened communal harmony. After his appointment, he sought mentorship from an experienced bank legal counsel and advanced quickly through disciplined study and voracious reading. Ubuntuism is open, curious and truth-seeking, as well. Nearly eight years later, in 1998, one of his major leadership tests arrived.
The Quiet Persuasion of Chief Barr. Jackson Agbai
In the life of every institution, there comes a season when voices grow loud and purpose grows faint. Such a moment arrived when Larry OsaAfiana stepped down as Managing Director, leaving a vacuum at the heart of the bank. Mr. Moses Agoh was recruited to succeed him but departed after six months. The board then turned to another candidate, Mr. Chika Mbonu. It was in this unsettled season that Chief Barrister Jackson Agbai faced one of the greatest tests of his leadership.
The matter appeared straightforward: appoint Chika Mbonu as Managing Director. Yet simplicity often hides beneath layers of pride and competing interests. Directors clashed. Meetings dragged on. Votes produced no resolution. Some insisted their authority should prevail; others guarded private information and private agendas. The one-sided, egoistic individualism was asserting itself. The institution drifted, leaderless in spirit and lacking a helm at the top of the structure. The threads of interdependence were fraying.
Fortunately, Agbai understood what many overlook: leadership is not the loudest voice in the room, but the steady hand that restores clarity and calm. He did not summon force. He did not lean on the authority of his office, nor did he threaten consequences of commission or omission. Instead, he rose from the boardroom and went into the homes of the directors. One by one, he spoke with them, not as opponents in a contest, but as custodians of a shared trust. He listened, reflected, and reframed in a way that allowed the voices to connect rather than collide. He persuaded gently. He pleaded when necessary. He explained the danger of stalemate and the promise of unity. Each time he listened, he secured understanding, not allegiance to himself, but commitment to the good of the institution. And when conflict arose, he did not suppress it; instead, he metabolized it into the regenerative dialogue.
In doing so, he embodied the spirit of the Nzonzi – the African elder whose wisdom and oratory guide the Mbongi, the communal learning space where all voices are heard and consensus is forged, a process known in the Kikongo tradition as the “palaver.” His mindset was not egoistic. He did not ask, “How do I assert myself? What can I extract?” He did not treat others as limits upon his interests or as competitors. Instead, he saw their shared humanity, their shared commitment to the good of the institution, and the regeneration that comes from cooperation. His actions were a living example of how a person is most fully an individual not when he stands apart, but when he participates in and for the whole (Fromm, 1947). His authority came not from power, but his hunger to live a life worthy of emulation.
In time, the tide shifted. A majority emerged in favor of Mr. Mbonu, a leader of brilliance and vision. His appointment came through patience, persuasion, and principled leadership instead of spectacle or coercion. The organization gained a new leader and simultaneously mended the frayed threads of interdependence, in Fullerton’s words, it had fostered right relationship.
Agbai carried this same legal discipline and moral clarity into his business leadership at Dover Hotels, where he championed respect for contracts, fair dealings, transparent employer, employee relationships, and adherence to both regulatory and ethical standards. He believes that any business that breaks trust weakens the community. This fusion of legal rigor and entrepreneurial vision helped strengthen Dover Hotels into a respected institution.
What Qualities Do You Look for in Leaders You Trust with Major Responsibility?
Agbai’s philosophy of leadership is simple but demanding. At the board level, he says, one must see the bigger picture, ten years ahead, not ten minutes. The board sets direction; management walks the road. Governance, to him, is stewardship: results must satisfy shareholders. Yet, there can be no externalities imposed upon his employees, community or the greater society; and the path to profits must preserve dignity and trust.
When asked what he looks for in leaders, he answers without hesitation: attitude. “Skill may decorate a résumé, but attitude builds a future,” he added. A leader, he insists, does not do the work alone; he inspires others to do it well. And inspiration rests on trust. If followers cannot close their eyes and follow, then leadership has not yet taken root. To be effective, a leader must have and articulate a vision that inspires trust from the followers because it is a trust that ensures that organizational goals are achieved. “Thus, the staff must have trust in you if you really want to achieve your organizational goals,” he asserted.
His vision for enterprise, especially within hospitality, reveals the Ubuntu spirit. “We are not in competition with our guests,” he teaches his staff. “We are here to provide care.” Profit, in his view, is not the goal but the outcome of care well given. If a plate lies in the corridor, he does not summon a subordinate; he lifts it himself. The virtue of humility in action. In this way, titles, such as chairman, managing director, general manager, are but internal arrangements. To the guest, they mean nothing. Service means everything.
Thus, he shifts the mind of the organization: from hierarchy to humanity, from authority to accountability, from ownership to stewardship – sculpting the societal sculpture as he sculpts himself, as Schrödinger (2020) described it.
In an age when many founders cling to control, Agbai demonstrates another way. Governance must not become the echo chamber of a single voice. It must be the shared wisdom of many, all committed to virtue: patience, mutual respect, kindness, humility, and honesty to name a few. For an institution that rests on one man alone stands on fragile ground. But one built on trust and collective purpose, one whose purpose contributes to the well-being of everyone within it and with whom it interacts; that institution stands firm.
In the end, the lesson is as old as the village square: a leader who listens, persuades, and serves, binds the community together. And where community thrives, enterprise prospers. Such is the quiet strength of Ubuntu leadership.
Congealed Capital and Shared Prosperity
There is a proverb that says: when a man climbs the iroko tree, he must remember the hands that steadied the ladder. Chief Barrister Jackson Agbai speaks of capital in this manner, with memory and with caution.
To him, capital is special. It is not merely the money a founder gathers or the buildings he erects. It is not securitized instruments owned by “investors” disconnected from the enterprise’s worthy purposes. Capital, he says, is congealed labor, the stored effort of many hands. Every machine, every structure, every profit earned is the visible form of invisible human work. The founder may assemble resources, but it is labor that multiplies them. Congealing, the phase transition where a liquid becomes a solid; it is a fitting metaphor for the relational thickening that happens as employees bond into an extraordinarily complex interdependent and cooperative network that is the organization, and from which new qualities emerge, like the very virtues that Agbai lives and ultimately a rich culture and ethos.
He speaks with unusual candor: wealth grows from the surplus created by workers. In every enterprise, those who labor produce more value than they receive in wages. That surplus becomes profit; profit becomes new capital; new capital builds new ventures. Regeneration; this, he insists, is the honest work of capitalism.
Yet his reflection does not end in cynicism. He takes full responsibility, the directional side of individualism.
If wealth is born from collective labor, then those who create it must feel that they belong to it. For Agbai, the task of leadership is not to deny the system, but to humanize it. Workers must see a future within the organization. They must know that competence, not cronyism, opens the door to advancement. When people believe their effort can elevate them, they give their best.
This is why he rejects the notion that employees “work for him.” “We are working for ourselves,” he tells them – ourselves, plural. Shared prosperity is structured into practice; it is not a slogan. A portion of organizational profit is allocated to staff welfare. Educational support is provided for employees’ children from primary school through university. The organization also acquires land so that staff who are unable to obtain bank loans at prohibitive interest rates can gradually build homes, or alternatively, purchase a completed home through long-term repayment to the organization. An assessment of this model suggests that these initiatives are not acts of charity but forms of enlightened stewardship.
Loyalty, he understands, is born not merely from compensation, but from care.
For institutions, he offers another caution. The pursuit of “strong institutions,” when interpreted as endless expansion, often plants the seeds of decline. Success can breed an unhealthy striving, and with expansion, bureaucracy grows. Distance widens between those at the top and those who do the real work, and between investors and the organization’s customers. Intellectual atrophy sets in. The fire that once fueled growth cools into self-congratulation, or worse, burns white hot as leadership becomes consumed by raw ambition and the organization’s ends become sterile financial return and market power.
True strength, he suggests, lies in adaptability, not in size, and in remaining open to criticism, to reinvention, to descent from the high table to listen to those below. In Agbai’s philosophy, we hear the echo of Lao Tzu’s timeless verse: “Hence, the hard and rigid belongs to the company of the dead; the soft and supple belongs to the company of the living” (Lao Tzu, 2006).
Building Africa from Within
For Africa’s long-term prosperity, Agbai offers several ideas ranging from individual responsibility to collective actions. He calls first for moral clarity. Political leadership must reject corruption without compromise, for corruption at the top cascades downward and eventually institutionalizes (Moore, 2009). In the economic sphere, entrepreneurs must recognize the human source of their capital and govern accordingly. Universities, he argues, must serve as moral guideposts, not only teaching what is, but shaping what ought to be. Not only that, but they must also be the fertile soil that feeds the tree, to continue the Baobab tree metaphor. And for organizations that must outlive their founders, his counsel is firm: anchor on competence. Majority ownership should not entitle one’s children to management. Systems endure when merit governs succession and when every capable individual believes the summit is reachable.
Agbai’s Vision for Infrastructure, Culture, and Human-Centered Service
If tasked with designing Nigeria’s ideal hospitality system from the ground up, Chief Jackson Agbai begins not with hotels, but with transport infrastructure. For him, hospitality cannot thrive without mobility. He argues that Nigeria must first strengthen its road network, improve rail connectivity, and reduce the cost of air travel. “You cannot build a worldclass hospitality sector if people cannot move easily,” he insists. Tourism depends on spontaneity – Can we go? Let’s check out this hotel, this event center, this amusement park. Without reliable transportation, that spirit dies. Here again, Agbai speaks first of the whole of the system, the good that is common to all of us.
The second pillar, in his view, is strategic global advertising. Africa must tell its own story, especially to Africans in the diaspora, and to audiences in Asia, Europe, and around the world. The world needs to see what Africa offers, beginning with its greatest asset: its people.
Agbai notes that African hospitality is inherently humancentered. In many Nigerian hotels, staff still carry guests’ luggage, escort them to their rooms, and help them settle in. Such gestures, common across Africa, are rare elsewhere except in luxury establishments. “Africa is the only environment where we still say, ‘Good morning, sir,’ ‘Good afternoon,’ ‘Good evening’ – and we mean it,” he explains. In many parts of the world, efficiency and profit overshadow human warmth; guests become numbers in a system. Africa, by contrast, can offer something machines cannot replicate: genuine care, expressed without pretense and without being sexualized. This, he believes, is Africa’s competitive advantage.
Agbai also offers guidance to young leaders entering the field, and any sector, for that matter. He urges them to seek mentorship respectfully and intentionally: identify someone whose path you admire, reach out, listen well, and apply the wisdom you receive. “Take the knowledge passed down to you,” he says, “and fly with it.” Emulation, not ambition.
Conclusion: Ubuntu Leadership in a World of Divergent Economic Systems
Across the globe, economic systems take many forms: liberal market capitalism in the United States, state-guided capitalism in China and parts of the Middle East, oligarchic capitalism in Russia, and social market economies throughout much of Europe. African economies, however, are charting a distinct path. Rather than replicating external models wholesale, many African private-sector actors are blending market structures with indigenous norms, integrating culturally affirming principles into organizational design, labor relations, and community engagement.
This case demonstrates how Chief Jackson Agbai embodies this emerging paradigm. His leadership reflects the Ubuntu Leadership Frame: “Leadership is proven where livelihoods are created, justice is upheld, and dignity is preserved.” It is a directional paradigm, toward the common good. Ubuntu leadership recognizes that community development is multidimensional, requiring justice to protect people, enterprise to sustain livelihoods, and moral authority to bind society together.
Agbai’s transition from legal counsel to entrepreneur illustrates this synthesis. Through the founding of Dover Hotels, he advanced job creation, elevated hospitality as a platform for dignity and professionalism, and invested in local economic ecosystems. His work affirms a core Ubuntu insight often overlooked: economic leadership is social leadership. Communities thrive when businesses are established locally, employ locally, and operate ethically.
Through Dover Hotels, Agbai contributed to sustained employment, skills development in hospitality and service, and mentorship of younger professionals and entrepreneurs. In Ubuntu terms, success is measured by how many families are sustained through one’s work and not by personal accumulation. Creating even one honest job becomes an act of society-building.
Chief Agbai’s leadership is marked by integrity (consistency across roles); restraint (power exercised with humility); stewardship (institution-building that outlives the founder); and community loyalty (success that returns home). His example stands at a meaningful intersection: candid about the exploitative tendencies of capitalism, yet intentional about preserving dignity; audacious in enterprise yet restrained in ego; grounded in authority, yet wary of its power and illusions.
Ultimately, his story reminds us of a simple truth: institutions endure because they honor the hands that created it, and not because they accumulate wealth.
Citations
Anderson, C. (2025). Social hierarchy: Power, status, and influence. In D. T. Gilbert, S. T. Fiske, E. Finkel, J., & Mendes, W. B. (Eds.), The handbook of social psychology (6th ed.). Situational Press. https://doi.org/10.70400/UXJF4934
Arendt, H. (2006). On revolution. Penguin Classics. (Original work published 1963)
Christakis, N. A., & Fowler, J. H. (2009). Connected: The surprising power of social networks and how they shape our lives. Little, Brown and Company.
Darley, W. K., & Blankson, C. (2008). African culture and business markets: Implications for marketing practices. Journal of Business & Industrial Marketing, 23(6), 374–383.
Durkheim, E. (1973). On Morality and Society: Address to the Lyceens of Sen. University of Chicago Press.
Dylan, B. (1964). The times they are a-changin’ [Song]. On The Times They Are a-Changin’ (Track 1). Columbia Records.
Fromm, E. (1947). Man for Himself: An Inquiry into the Psychology of Ethics. Holt 1990. (Originally published in 1947).
Fullerton, J. (2015). Regenerative capitalism: How universal principles and patterns will shape our new economy. Capital Institute.
Jacobellis v. Ohio, 378 U.S. 184 (1964) (Stewart, P., concurring).
Lao Tzu. (2006). Tao Te Ching (J. C. H. Wu, Trans.). Shambhala. (Original work published ca. 6th century BCE)
McDade, B. E., & Spring, A. (2005). The “new generation of African entrepreneurs”: Networking to change the climate for business and private sector–led development. Entrepreneurship & Regional Development, 17(1), 17–42.
McKinnon, H. (1948). Natural law and positive law. Notre Dame Law Review, 23, 125–140.
Moore, C. (2009). Psychological processes in organizational corruption. In D. De Cremer (Ed.), Psychological perspectives on ethical behavior and decision making. Information Age Publishing.
Osiri, J. K. (2020). Igbo management philosophy: A key for success in Africa. Journal of Management History, 26(3), 295–314.
Wilson, E. O. (2000). Sociobiology: The new synthesis (25th anniversary ed.). Harvard University Press. (Original work published 1975).
Schrödinger, E. (2020). What is life?. Cambridge University Press.
Authors
John Kalu Osiri is the Chancellor of Osiri University in Lincoln, Nebraska, and a Director on the Board of the Nebraska Bank of Commerce. He previously served as Founding Director of International Business and Professor of Practice at the University of Nebraska–Lincoln, where he taught entrepreneurship and global strategy. Trained as a chemist and later as a management scholar, his work explores the “chemistry of leadership,” focusing on how culture and innovation drive transformation. His scholarship also reconstructs African systems and philosophies to address contemporary challenges. Dr. Osiri holds a BS from Grambling State University, a PhD in chemistry from Louisiana State University, a postdoctorate in entrepreneurship and international business from the University of Florida, and is a graduate of Harvard’s Management Development Program. He is a Fellow of the Robert B. Daugherty Water for Food Global Institute, and a 2026 nominee of the Tällberg-SNF-Eliasson Global Leadership Prize.
Sylvester “Syl” Orsi is President of the Osiri University Foundation in Lincoln, Nebraska. A retired corporate attorney, he brings more than two decades of experience advising public and private companies on international corporate and financial transactions, including mergers and acquisitions, private equity, project finance, and corporate governance. His career also includes service as CEO of a private equity–backed firm and earlier work as a Big Four CPA, giving him a rare blend of legal, financial, and executive expertise. With over a decade in European emerging markets, he negotiated complex crossborder transactions. Mr. Orsi earned both his bachelor’s degree and juris doctorate from the University of Nebraska, where he was inducted into the Order of the Coif and served as Executive Editor of the Nebraska Law Review. He is licensed to practice law in Nebraska and completed executive education at the University of Chicago Booth School of Business.