Principles of Marketing

Course Description:

The overall objective of this course is to clear the misconception of marketing and equip students with the necessary knowledge and skills to the point of confidently preparing a marketing plan. Marketing is concerned with maximizing consumer satisfaction, so this interactive course touches on creating products and services that serve consumers, communicating a clear value proposition, delivering products and services in a way that optimizes value, and exchanging (or trading) value for those offerings.

Learning Outcomes:

1. To understand the principles of marketing within the tourism context.
2. To understand that the focus of marketing has always been on the consumer.
3. Understand the marketing process and examine various marketing decisions that an organization must make in order to sell its products and services.
4. Optional: As a way of practicing the ‘Marketing gospel’ preached throughout the modules, Osiri University may take a step-further to enable at least one student to establish a tangible business at the end of this course. This is a way of demonstrating some of the core values of Marketing- Customer Satisfaction, Customer feedback and After-Sale services. Specifically,
5. At the end of the entire course, the team with the best marketing plan will be engaged further to actualize the business idea. The idea will be patented under Osiri University.
6. Course Feedback Survey will be implemented. Students’ feedback will help make the course better, and updates will be based on feedback received.