Business Planning

You may have heard successful entrepreneurs dismiss the necessity of writing a plan. That should never cause us to overlook the importance of having and writing a business plan. Every successful business person had a plan, which can range from a written, detailed plan to a written, scanty plan to an unwritten plan. This course teaches students how to gain a clear picture of the components, such as customer segment, competition, future opportunities, and strategies to exploit those opportunities, of business plans.