Business Marketing is a marketing practice of individuals or organizations, which permits the sale of products or services and the creation of value for customers, clients, partners and society at large. Business marketing is the process of incorporating the various components of marketing, such as Market Segmentation, Targeting, Positioning and Branding Concepts to promote businesses and generate profits. This course will delve into these four components of business marketing in great detail. Entrepreneurs who own businesses or want to start new ventures as well as business professionals and executives of organizations are invited to participate in this course. To get the most of out of this courses, participants should bring their marketing problems to so that by the end of their course, they would have segmented the market, properly identified and targeted their customers, learned to position their product or service, and learned to create or promote their brands and leverage it for success in the marketplace.
Learning Outcomes: At the end of this course, you should be able to:
Conduct the necessary research required for market segmentation.
Develop strategies to identify and target a market segment.
Formulate activities to position a product or service in the market.
An agro-economist with PhD in Agribusiness & AgriMarketing. Trained at the Uni of Nigeria & Fort Hare Uni. His career goal is geared towards contributing to the ongoing transformation in Africa through food security, among other growth & developmental initiatives